Synopsis
Brings together sophisticated intelligence gathering techniques and sources for keeping informed on the marketing activities and products of business competition. Drawing on the author's years of research experience on assignment for top U.S. corporations, it reveals both traditional and creative methods for obtaining detailed insider information, such as marketing plans, plant capacity, distribution networks, and more, in an honest, ethical way.
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Competitor Intelligence: How to Get It; How to Use It
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Competitor Intelligence: How to Get It; How to Use It
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Competitor Intelligence : How to Get It, How to Use It
Published by
Wiley & Sons, Incorporated, John, 1985
ISBN 10: 0471809675
ISBN 13: 9780471809678
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 51548987-6
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COMPETITOR INTELLIGENCE How to Get It; How to Use It
Published by
Wiley, New York, 1985
ISBN 10: 0471809675
ISBN 13: 9780471809678
Used
Hardcover
First Edition
Seller: Rare Book Cellar, Pomona, NY, U.S.A.
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Hardcover. First Edition; Second Printing. Near Fine in a Near Fine dust jacket. ; 9.2 X 6.4 X 1.7 inches; 479 pages. Seller Inventory # 153508
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Competitor Intelligence: How to Get It; How to Use It
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Competitor Intelligence: How to Get It; How to Use It
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
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hardcover. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0471809675