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Create the Perfect Sales Piece: How to Produce Brochures, Catalogs, Fliers, and Pamphlets - Softcover
Synopsis
A self-instructional guide to producing brochures, catalogs, fliers and pamphlets. From initial concept development through final publication, this step-by-step handbook covers all phases of literature production including marketing strategy, copywriting, photography, illustration, design, mechanicals, printing, folding, and binding. Also discusses the ten basic types of visuals and how to use them, how to find and work with outside vendors, freelancers, and agencies, how to estimate the cost of a job, how to estimate printing costs, and much more. Includes many samples outlines for annual reports, product brochures, service brochures, and catalogs.
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- PublisherWiley
- Publication date1985
- ISBN 10 0471825255
- ISBN 13 9780471825258
- BindingPaperback
- LanguageEnglish
- Number of pages243
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Create the Perfect Sales Piece : How to Produce Brochures, Catalogs, Fliers and Pamphlets
Published by
Wiley & Sons, Incorporated, John, 1985
ISBN 10: 0471825255
ISBN 13: 9780471825258
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Create the Perfect Sales Piece: How to Produce Brochures, Catalogs, Fliers, and Pamphlets
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1. Seller Inventory # G0471825255I4N00
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Create the Perfect Sales Piece: How to Produce Brochures, Catalogs, Fliers, and Pamphlets
Seller: Heisenbooks, Fairless Hills, PA, U.S.A.
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paperback. Condition: Good. paperback in good condition! Seller Inventory # ki-g-140029
Quantity: 1 available