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Keeping current on the every-changing and very progressive field of retailing, this comprehensive introduction is ideal for all students who intend to specialize in retailing as well as those who simply want to understand and appreciate the dynamics of one of today's most exciting industries. Stressing the uses and significance of computers in retailing, the book divides the material into these major areas: Overview, Retailing Structure, Merchandising, Controls, and Making Decisions.
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Modern retailing: Management principles and practices
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Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_332756530