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Advertising Media Sourcebook & Workbook (Grid Series in Advertising and Journalism) - Softcover

 
9780471841487: Advertising Media Sourcebook & Workbook (Grid Series in Advertising and Journalism)

Synopsis

Advertising Media Sourcbook also includes extensive excercises to help you master the skills you need to better evaluate various media-both single and dual source, a guide to calculating some of the basics statistic used in advertising, a list of source contacts, and a glossary of advertising media terms.

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  • PublisherJohn Wiley & Sons
  • Publication date1984
  • ISBN 10 047184148X
  • ISBN 13 9780471841487
  • BindingPaperback
  • LanguageEnglish
  • Edition number2
  • Number of pages176

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Other Popular Editions of the Same Title

9780844235219: Advertising Media Sourcebook

Featured Edition

ISBN 10:  0844235210 ISBN 13:  9780844235219
Publisher: Ntc Business Books, 1996
Softcover

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Barban, Arnold M.; Turk, Peter B.; Jugenheimer, Donald W.
Published by John Wiley & Sons, 1984
ISBN 10: 047184148X ISBN 13: 9780471841487
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G047184148XI3N00

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Barban, Arnold M., Turk, Peter B., Jugenheimer, Donald W.
Published by John Wiley & Sons, 1984
ISBN 10: 047184148X ISBN 13: 9780471841487
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paperback. Condition: Good. Good. book. Seller Inventory # D8S0-3-M-047184148X-3

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