Items related to Why They Buy: American Consumers Inside and Out

Why They Buy: American Consumers Inside and Out - Hardcover

Settle, Robert B.; Alreck, Pamela L.

 
9780471844570: Why They Buy: American Consumers Inside and Out
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ISBN 10: 0471844578 ISBN 13: 9780471844570
Publisher: Wiley, 1986
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What makes people buy the things they do? This audio cassette offers marketers insight into the buying behavior of American consumers. It reveals the hidden needs, motivations, and physical and psychological influences behind their buying habits. Presents invaluable information that can be applied to product design, packaging, marketing, and advertising. Describes how consumers learn about products and develop attitudes toward products and brands, stores and services.

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  • PublisherWiley
  • Publication date1986
  • ISBN 10 0471844578
  • ISBN 13 9780471844570
  • BindingHardcover
  • Edition number1
  • Number of pages351
  • Rating

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9780471621270: Why They Buy: American Consumers Inside and Out

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