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Synopsis
A comprehensive, completely updated text designed for a first course in marketing. It combines a high level of academic and managerial content with a concise presentation and real-world examples students find interesting and stimulating. Throughout, marketing is presented as a modern, strategically based discipline with broad application to all forms of individual, organizational, and societal endeavor. Included are applications to services, consumer goods, industrial goods, international business and not-for-profit organizations.
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- PublisherJohn Wiley and Sons Ltd
- Publication date1986
- ISBN 10 0471844950
- ISBN 13 9780471844952
- BindingPaperback
- Edition number2
- Rating
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MARKKETING
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JOHN WILEY & SONS, New York-Chichester-Brisbane-Toronto-Singapore, 1984
ISBN 10: 0471844950
ISBN 13: 9780471844952
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Rústica
Seller: Domiduca Libreros, Alcalá de Henares, MAD, Spain
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Rústica. Condition: Excelente. Segunda edición. 764 páginas. Seller Inventory # 001788
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