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The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns...By the Man Who's Done It All - Hardcover

 
9780471850267: The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns...By the Man Who's Done It All

Synopsis

This double cassette-book shows how to create winning mail-order campaigns. The author has produced successful mail-order campaigns for Reader's Digest, The Republican Party, and Time/Life Books. He covers everything one needs to know about planning, creating, and financing profitable mail-order campaigns, including the ten commandmemts for creating successful mail-order packages, copywriting ``tricks of the trade,'' ``hot potato'' action devices, and techniques for choosing the best mailing lists. Included are many examples of Weintz's mail-order success stories from his 40 years in the business.

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Walter H. Weintz
Published by Wiley, 1987
ISBN 10: 0471850268 ISBN 13: 9780471850267
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.3. Seller Inventory # G0471850268I3N00

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Walter H. Weintz
Published by Wiley, 1987
ISBN 10: 0471850268 ISBN 13: 9780471850267
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.3. Seller Inventory # G0471850268I3N00

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Weintz, Walter H.
Published by Wiley, 1987
ISBN 10: 0471850268 ISBN 13: 9780471850267
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