Items related to Sales Management: Concepts and Cases

Sales Management: Concepts and Cases - Softcover

Douglas J. Dalrymple

  • 3.67 out of 5 stars
    6 ratings by Goodreads
 
9780471852155: Sales Management: Concepts and Cases
Softcover
ISBN 10: 0471852155 ISBN 13: 9780471852155
Publisher: John Wiley & Sons Inc, 1986

This specific ISBN edition is currently not available.

Synopsis

Uses a comprehensive, up-to-date and practical approach to sales management. Each chapter begins with a narrative about an individual firm. Boxes highlight recent developments, topical issues and unique sales strategies. Special attention is paid to current topics on managing strategic account relationships, team development, work force diversity, Total Quality Management and ethical issues. This edition features 21 new cases, increasing the total number of cases to 49. Cases appear at the end of each chapter. Thoroughly updated tables, figures and references.

"synopsis" may belong to another edition of this title.

Publisher
John Wiley & Sons Inc
Publication date
1986
Language
English
ISBN 10 
0471852155
ISBN 13 
9780471852155
Binding
Paperback
Edition number
2
Number of pages
652
Rating
  • 3.67 out of 5 stars
    6 ratings by Goodreads

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Other Popular Editions of the Same Title

9780471111504: Sales Management: Concepts and Cases

Featured Edition

ISBN 10:  0471111503 ISBN 13:  9780471111504
Publisher: John Wiley and Sons Ltd, 1995
Softcover