Synopsis
Presents guidelines on how to develop and implement a program for monitoring the activities of business competitors. The author interviewed executives at 100 corporations and found that the most successful monitoring programs were extremely similar. The guidelines in this book are based on those programs. Fuld explains how to develop a competitor intelligence program without a large investment in computers or staff, why the ``low-tech'' route is often the most effective, how to communicate intelligence information to the decision makers, the importance of ethical guidelines, and how to conduct an intelligence audit to uncover a company's existing intelligence resources.
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Monitoring the Competition: Find Out What's Really Going On Over There
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0471852619I4N00
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Monitoring the Competition : Find Out What's Really Going on over There
Published by
John Wiley & Sons, Incorporated, Hoboken, NJ, U.S.A., 1988
ISBN 10: 0471852619
ISBN 13: 9780471852612
Used
Hardcover
Seller: "Pursuit of Happiness" Books, Oakland, CA, U.S.A.
Seller rating 3 out of 5 stars
Hardcover. Condition: Very Good. Publisher: John Wiley & Sons, Inc., 1988, V.Good, HB, ISBN: 0-471-85261-9, bookplate. Book. Seller Inventory # 008823