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From the Back Cover:
“Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.”–– Robert L. Joss, Dean of the Graduate School of Business, Stanford University
About the Author:
The Leading Authority–Now Revised!
Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.
Highlights of this Seventh Edition include:
- Seven new cases include The Energy Bar Industry, Competing against Wal-Mart, Xerox: The Early Years, Hobart, Dove, Intel, and Samsung Electronics.
- New discussion questions, more than 65 in all, make the text an even more valuable classroom tool.
- New and revised coverage of such timely topics as emerging submarkets and the relevance challenge, the distinction between fads and trends, disruptive vs. sustaining innovation, and more.
- An emphasis on creating customer-oriented business strategies with a value proposition that is relevant, meaningful, and sustainable.
David A. Aaker of University of California at Berkeley
"About this title" may belong to another edition of this title.
- PublisherJohn Wiley & Sons
- Publication date1984
- ISBN 10 0471871109
- ISBN 13 9780471871101
- BindingPaperback
- Number of pages336
- Rating
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Strategic Market Management
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(1984)
ISBN 10: 0471871109
ISBN 13: 9780471871101
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Strategic Market Management
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ISBN 10: 0471871109
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Book Description Paperback. Condition: Very Good. Strategic Market Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780471871101
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780471871101
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Book Description Taschenbuch. Condition: Gut. Sofort verfügbar / Versand am folgenden Arbeitstag / mit Rechnung / daily shipping worldwide with invoice / Stempel innen / Sprache: Deutsch Gewicht in Gramm: 550. Seller Inventory # 147059
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Strategic Market Management
Published by
John Wiley & Sons
(1984)
ISBN 10: 0471871109
ISBN 13: 9780471871101
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Book Description paperback. Condition: Acceptable. Acceptable. book. Seller Inventory # D8S0-3-M-0471871109-3
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