The Expert Executive: Using AI and Expert Systems for Financial Management, Marketing, Production, and Strategy - Hardcover
Synopsis
The Expert Executive explores business applications of artificial intelligence and expert systems so that executives and professionals can understand and use them effectively in their own environments. Written in a practical, non-technical style, it relates artificial intelligence and expert systems to a variety of business tasks, with real-life examples how DEC developed an expert system to outmarket IBM and improve its bottom line; how Corning Glass came up with an expert system to control the quality of its products; how American Express uses expert systems to cut down on credit card fraud; and much more.
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The Expert Executive Using AI and Expert Systems for Financial Management, Marketing, Production and Strategy
Published by
John Wiley & Sons, New York, 1987
ISBN 10: 0471896772
ISBN 13: 9780471896777
Used
Hardcover
First Edition
Seller: NWJbooks, Lancaster, PA, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: As New. Dust Jacket Condition: As New. 1st Edition. First printing. Red gilt on black covers in a black dust jacket. 8vo, 238pp. Seller Inventory # 014907