Competing with Information: A Manager's Guide to Creating Business Value with Information Content - Hardcover

Marchand, Don

Hardcover

ISBN 10: 0471899690 ISBN 13: 9780471899693

Publisher: Wiley, 2000

Synopsis

In the e-business economy, managers are faced with too much data and too little meaningful information about markets, customers, products, company operations and finances. Their greatest challenge is to identify, manage and use the right information to compete. Information management is too important to a company's performance and growth to be delegated primarily to IT, information or financial specialists. This book is based on the idea that information management is the responsibility of every manager. Managers may not be IT specialists, but they must create the conditions for effective information use that creates real business value. Donald Marchand and his colleagues at IMD invite you to learn your information responsibilities, so your company can use information faster, better and smarter than the competition. By using the business framework of 'strategic information alignment,' this book shows how information can create business value through delighting customers, being more innovative, managing risks and being the low-cost leader in your markets and industries. Learn the why, what and how of better information use and management in your company. At last, here is a book about managing information written specifically for business managers. Developed from the executive teaching, consulting and real world research of a team of faculty who work with the world's leading global companies every day, this book provides managers with the mindset and guidance to leverage the company's capabilities to use and manage information to create business value.

About this title

About the Author

Don Marchand, International Institute of Management Development (IMD), Lausanne, Switzerland
IMD is an independent not-for-profit foundation based in Switzerland. IMD was set up over 50 years ago by a few leading corporations to address the real challenges that leading managers face in everyday business. Since then, IMD has been working closely with businesses to develop people through a number of different courses at Executive and MBA level. IMD takes a Real World. Real Learning approach that combines academic rigour with practical solutions. IMD is a truly international school, with faculty from 18 countries, close links with over 130 corporations worldwide, and was ranked in Business Week and the US News & World Report in 1997 as one of the world's most eminent business schools.

From the Inside Flap

Executive Development from IMD provides managers with leading-edge thinking from the faculty of one of the world's leading business schools. Each book presents key concepts and practical insights on an important management topic. The tone is straightforward. The message is practical. The ideas are tested and ready for managers to apply in their companies. Each book follows a similar format: sections are provided that let readers benchmark where they stand; key-point summaries reinforce the message of each chapter; and action plans help translate concepts into action. Every chapter is illustrated with relevant international case studies that bring the discussions to life. Executives attend IMD courses not only to learn but to be inspired. The books in this series provide them with inspiration as well as with tools to improve themselves on a personal level and make an immediate contribution to their companies. IMD is one of the world's leading business schools. Located in Lausanne, Switzerland, IMD has been developing managers for over 50 years. Its high standards are recognized by hundreds of the best companies around the world. IMD was founded by a group of leading corporations to address the real challenges that business executives face and, in the final analysis, to win. To this day, IMD remains focused on real world management issues. While other business schools primarily teach full-time graduate university students, IMD develops state-of-the-art concepts for the experienced manager.

Edition details

• Publisher: Wiley
• Publication date: 2000
• Language: English
• ISBN 10: 0471899690
• ISBN 13: 9780471899693
• Binding: Hardcover
• Edition number: 1
• Number of pages: 275
• Editor: Marchand Donald A.