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Service Management: Strategy and Leadership in Service Businesses - Hardcover

 
9780471904038: Service Management: Strategy and Leadership in Service Businesses

Synopsis

Examines the special characteristics that make services and the management of service organizations successful. Provides a comprehensive framework for service oriented businesses that stresses a streamlined service management system, the key components of which are market segment, service concept, service delivery system, image, and culture. Growth strategies and the nature of innovation are analyzed and amply illustrated. The role and principles of good leadership in service organizations form a crucial area of discourse. Topics such as the use of image and culture as management instruments, effective and persuasive communications, and ''high social technology'' are also explored.

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  • PublisherJohn Wiley & Sons Ltd
  • Publication date1984
  • ISBN 10 0471904031
  • ISBN 13 9780471904038
  • BindingHardcover
  • LanguageEnglish
  • Number of pages156

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Normann, Richard
Published by John Wiley & Sons Ltd, 1984
ISBN 10: 0471904031 ISBN 13: 9780471904038
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Norman, Richard
Published by John Wiley & Sons, 1984
ISBN 10: 0471904031 ISBN 13: 9780471904038
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.85. Seller Inventory # G0471904031I3N00

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Normann, R.
Published by John Wiley & Sons, 1986
ISBN 10: 0471904031 ISBN 13: 9780471904038
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:0471904031. Seller Inventory # 8597206

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Richard Normann
Published by John Wiley and Sons Ltd, 1989
ISBN 10: 0471904031 ISBN 13: 9780471904038
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Hardcover. Condition: Used: Acceptable. Hardback - 1989 - good condition - - used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, nonfiction, non-fiction books, college books, student books, first editions, signed copies, exlibrary books sold, delivered world wide. 0-471-90403-1. Isbn 0471904031. Seller Inventory # 13705

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Richard Normann
Published by John Wiley & Sons Ltd, 1984
ISBN 10: 0471904031 ISBN 13: 9780471904038
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Hardcover. Condition: Bon. Légères traces d'usure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-302-205

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