Reputation, Image and Impression Management - Hardcover

Bromley, D. B.

 
9780471938699: Reputation, Image and Impression Management

Synopsis

Uses a social psychological approach to comprehensively deal with reputation in a multidisciplinary way. Examines personal reputations, corporate and brand images along with other kinds of reputational entity. Explores how and why reputation is such a pervasive feature of social life affecting self-esteem, status, personal freedom, social identity and order.

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