The Design Agenda: A Guide to Successful Design Management - Hardcover

Cooper, Rachel; Press, Mike

Hardcover

ISBN 10: 0471941069 ISBN 13: 9780471941064

Publisher: Wiley, 1995

Synopsis

UK Design lies between the worlds of culture and commerce, betweenpassion and profit. Design is indeed a passion for things, offeringmethods that enable them to come into being. It follows that designshould also aspire to a passion for the people who use thesethings, for their quality of life, their aspirations: a passion forbetterment. The management of design is about fostering thatpassion and linking it to the fulfilment of corporate goals andprofitability. The Design Agenda explains why it is necessary andhow it can be done. This clearly written book:
* draws on the best methods to provide practical guidance oneffective design management

* contains a unique resource guide to enable further study andresearch

* contains contemporary examples to illustrate the value of wellmanaged design
In combining practical advice with a theoretical overview the bookrepresents an ideal introductory text for a range of designstudents and an excellent source of information to middle managersin retail and manufacturing industries.

About this title

From the Publisher:

Based on the authors' current research and prior expertise in the field, this book profiles the importance of design at all stages of corporate activity in terms of economic, social and cultural aspects of national and international society. Demonstrates methods through which to develop design strategies.

From the Inside Flap:

This book is an introduction to design management. It embraces a range of design related topics, from the introduction of the subject of design to the definition of design disciplines. It discusses why design is important not only to a company but also to the economic, social and cultural aspects of society both nationally and internationally. The authors highlight the importance of incorporating design at all levels of corporate activity, in terms of quality, marketing, technology and production. They offer ways in which companies should develop design policies and design strategies. The book provides students of design management and marketing with an ideal introductory text on design management, offering a theoretical overview with plenty of practical advice. Middle managers in retail and manufacturing industries will find the book a useful source of information on the management of design.

About this edition

• Publisher: Wiley
• Publication date: 1995
• ISBN 10: 0471941069
• ISBN 13: 9780471941064
• Binding: Hardcover
• Edition number: 1
• Number of pages: 304