This book is also available through the Introductory Engineering Custom Publishing System. If you are interested in creating a course-pack that includes chapters from this book, you can get further information by calling 212-850-6272 or sending email inquiries to engineer&atsign;jwiley.com. Concentrates on basic approaches to design for a wide range of engineering products emphasizing problem formulation, conceptual and embodiment design as well as a mix of creative and systematic techniques which together can be used to resolve product design problems. Completely updated and revised this edition contains a new chapter on design for quality and numerous new examples.
"synopsis" may belong to another edition of this title.
Building on the outstanding success of the previous editions, this new edition reinforces its original three-part structure: Part I provides an introduction to design, Part II presents design methods as the core feature of the book and finally, Part III puts the methods into a wider context of managing the overall design within the business process of planning and developing new products.
Substantially revised and updated, this text also contains two completely new chapters:
* Design Ability, which takes advantage of the new knowledge about design cognition and designers' activities, and
* Product Development, which also covers the most recent thinking, including the broader business context of design activity.
This third edition will remain at the forefront of engineering and industrial design as as essential text for students and lecturers, as well as practitioners.
Nigel Cross, The Open University, Milton Keynes, UK
"About this title" may belong to another edition of this title.
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