Designing Interactive Strategy: From Value Chain to Value Constellation - Hardcover

Normann, Richard; Ramírez, Rafael

Hardcover

ISBN 10: 0471950866 ISBN 13: 9780471950868

Publisher: Wiley, 1994

Synopsis

Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value-creating system itself, within which suppliers, business partners, allies, and customers work together to co-produce value.

About this title

From the Publisher:

The challenge facing today's managers is to create an ever-improving fit between competencies and customers. This book describes how the focus of strategic analysis should not be the individual company or specific industry but rather `value-creating systems,' within which diverse economic factors, suppliers, business partners and clients work together to co-produce value. Includes numerous case studies.

About this edition

• Publisher: Wiley
• Publication date: 1994
• ISBN 10: 0471950866
• ISBN 13: 9780471950868
• Binding: Hardcover
• Edition number: 1
• Number of pages: 180