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Synopsis
Consolidating state of the art research in marketing that relates to product development, the authors provide a review of the cutting edge of the field. Covers a wide range of issues including the interface between design and marketing, networks and relationships, management, assessment of success and failure and launch strategies. Empirical research is presented alongside conceptual material and contributions to theory.
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Product Development: Meeting the Challenges of the Design-Marketing Interface
Seller: AwesomeBooks, Wallingford, United Kingdom
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Hardcover. Condition: Very Good. Product Development: Meeting the Challenges of the Design-Marketing Interface This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780471953531
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Product Development: Meeting the Challenges of the Design-Marketing Interface
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780471953531
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Product Development: Meeting the Challenges of the Design-Marketing Interface
Published by
John Wiley & Sons Ltd, Bognor Regis, United Kingdom, 1995
ISBN 10: 0471953539
ISBN 13: 9780471953531
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Hardcover
Seller: Shadow Books, Norwich, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Fine. Dust Jacket Condition: No Jacket as Issued. Barely perceptible rubbing to shiny board covers. Seller Inventory # 019352
Quantity: 1 available