Understanding Services Management: Integrating Marketing Organisational Behaviour, Operations and Human Resource Management - Softcover
Synopsis
Services are intangible activities and benefits that satisfy customer wants without involving the ownership goods. Examples of service sector industries are insurance, private education, tourism and health care.
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From the Publisher
Originally commissioned articles, critiqued through a high- productivity conference technique, have been rewritten by prominent experts from Europe and North America to present the latest advances in services management thinking. Covers the interdisciplinary approaches involving marketing, organisational behaviour, operations and human resources management.
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Understanding Services Management: Integrating Marketing Organisational Behaviour, Operations and Human Resource Management
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Softcover. Condition: Très bon. Légères traces d'usure sur la couverture. Couverture différente. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Different cover. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-962-800
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