Items related to Quantitative Analysis in Marketing Management
Synopsis
Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:
* statistics, demand analysis and forecasting;
* financial analysis, operations and control systems; and
* future trends
Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.
"synopsis" may belong to another edition of this title.
About the Author
Luiz Moutinho and Mark Goode are the authors of Quantitative Analysis in Marketing Management, published by Wiley.
From the Back Cover
Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:
* statistics, demand analysis and forecasting;
* financial analysis, operations and control systems; and
* future trends
Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.
From the Inside Flap
Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:
* statistics, demand analysis and forecasting;
* financial analysis, operations and control systems; and
* future trends
Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.
"About this title" may belong to another edition of this title.
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Quantitative Analysis in Marketing Management
Published by
Wiley & Sons, Incorporated, John, 2000
ISBN 10: 0471964301
ISBN 13: 9780471964308
Used
Softcover
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Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 52548031-20
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Quantitative Analysis in Marketing Management
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780471964308. Seller Inventory # 9114014
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Quantitative Analysis in Marketing Management: Concepts and Techniques
Published by
Chichester, United Kingdom: John Wiley & Sons Ltd, 1998
ISBN 10: 0471964301
ISBN 13: 9780471964308
Used
Soft cover
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Soft cover. Condition: Very Good. No Jacket. John Wiley & Sons 1999 paperback, has library stickers to spine and cover but is in VERY GOOD CLEAN TIGHT ORDER. Full refund if not satisfied. 24 hour despatch. EXTRA POSTAGE FOR INTERNATIONAL AIRMAIL OUTSIDE EUROPE OTHERWISE WILL GO SURFACE MAIL. Seller Inventory # MAY375
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Quantitative Analysis in Marketing Management
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QUANTITATIVE ANALYSIS IN MARKETING MANAGEMENT
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Quantitative Analysis in Marketing Management
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Quantitative Analysis in Marketing Management
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Quantitative Analysis in Marketing Management (Paperback)
Published by
John Wiley & Sons Inc, New York, 1998
ISBN 10: 0471964301
ISBN 13: 9780471964308
New
Paperback
First Edition
Seller: Grand Eagle Retail, Mason, OH, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts: * statistics, demand analysis and forecasting; * financial analysis, operations and control systems; and * future trends Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses. This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques drawn from other management disciplines, such as financial management. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780471964308
Quantity: 1 available
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Quantitative Analysis in Marketing Management
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Quantitative Analysis in Marketing Management
Published by
John Wiley & Sons Inc, 2000
ISBN 10: 0471964301
ISBN 13: 9780471964308
New
Paperback / softback
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. 550. Seller Inventory # B9780471964308
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