Creative Product Design: A Practical Guide to Requirements Capture Management

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9780471987208: Creative Product Design: A Practical Guide to Requirements Capture Management
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Achieving commercial success through innovation is highlydesirable, but difficult to achieve in practice. 50% of productdevelopment costs are likely to result in a failed product and insome sectors, such as FMCGs, this figure is more like 75%.

What is the problem?
Typically, out of nine month's product development cycle, only twoweeks are devoted to the generation of ideas and creative design -the "front end". This is the missing link - insufficient ideageneration and creativity management, or the pre-development phase,can lead to the failure of the product.

So, what can you do to avoid product failure?
Requirements Capture is the "front end". It is the processs bywhich the needs, preferences and requirements of individuals andgroups significant to product development are researched andidentified. Requirements cature defines:
* Customer, user and market requirements
* Design requirements
* Technical requirements
The requirements capture model constitutes three phases:
* Information gathering
* Information transformation
* Requirements generation

In this book, Margaret Bruce and Rachel Cooper present and explainrequirements capture in a step-by-step, practical guide that willenable you to plan and implement the process successfully withinyour organisation. Whether you produce food products or technicallycomplex products, this book will be an invaluable asset inassisting your product development process.

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From the Inside Flap:

Defining a process of requirements capture as the "front end" or"pre-development" of the product development process is imperative.The front end is a critical phase because once the concept has beendefined, then about 80% of subsequent costs will have beencommitted.

Without the requirements capture process, false assumptionsregarding customer, technical and other requirements may be made.Such false assumptions lead to errors in the product specificationwhich may only be uncovered later in the process. It does not takemuch to imagine the impact this has on time and money.

With the current focus on achieving quick response, managers worrythat more effort expended on requirements capture at the front endwill increase the time of product development. However, companieswith intensive front end activities spend 40% less time on productdevelopment than those that ignore this stage. In addition,companies with an effective requirements capture process gain moreprofits and revenue from new products than those that do not havean adequate requirements capture process.

The writing is on the wall.

About the Author:

Dr. Margaret Bruce is Professor of Design Management and Marketingand Head of Department of Textiles, UMIST. She has written severalbooks and papers on design and innovation and carried outinternational research programmes in these fields. She hasdeveloped courses and run executive programmes in ProductDevelopment Management and Design and edits the InternationalJournal of Product Development, Innovation and Management.

Dr. Rachel Cooper is Professor of Design Management and AssociateHead of Research in the School of Art and Design at the Universityof Salford. She is Chair of the European Design Academy and editsthe international journal, The Design Journal. She has publishedseveral books and papers in design management, new productdevelopment and conducted major research programes in this field.

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9780470842737: Creative Product Design: A Practical Guide to Requirements Capture Management

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Book Description John Wiley & Sons Inc, United States, 2001. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%. What is the problem? Typically, out of nine month's product development cycle, only two weeks are devoted to the generation of ideas and creative design - the "front end". This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product. So, what can you do to avoid product failure? Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements cature defines: Customer, user and market requirements Design requirements Technical requirements The requirements capture model constitutes three phases: Information gathering Information transformation Requirements generation In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process. Seller Inventory # AAH9780471987208

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Book Description John Wiley Sons Inc, United States, 2001. Hardback. Condition: New. 1. Auflage. Language: English . Brand New Book. Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50 of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75 . What is the problem? Typically, out of nine month s product development cycle, only two weeks are devoted to the generation of ideas and creative design - the front end . This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product. So, what can you do to avoid product failure? Requirements Capture is the front end . It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements cature defines: â Customer, user and market requirements â Design requirements â Technical requirements The requirements capture model constitutes three phases: â Information gathering â Information transformation â Requirements generation In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process. Seller Inventory # AAH9780471987208

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