A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
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Destination, rates & speedsSeller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.7. Seller Inventory # G048621575XI3N00
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Seller: My Dead Aunt's Books, Hyattsville, MD, U.S.A.
paperback. Condition: GOOD. Dust Jacket Condition: NONE. Published 1966. Cocked spine. First 20 pages show waviness at top edges possibly stored in damp conditions. No moldy smell at all. Both covers have multiple creases center and corners. Spine has full-length crease. Wrinkled clear sealer film for the paper covers. Bumped corners. Previous owner's name inside front cover. Very few underlined sentences, no notes in margins. Seller Inventory # 092155
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Seller: Bingo Used Books, Vancouver, WA, U.S.A.
Soft cover. Condition: Very Good. Trade paperback in very good minus condition. Seller Inventory # 163808
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Seller: dsmbooks, Liverpool, United Kingdom
Paperback. Condition: Good. Good. SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # D7S9-1-M-048621575X-6
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