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Synopsis
Author Helm Wotzkow, a commercial artist specializing in advertising, leads readers step by step from beginning to advanced skills. His extensive experience provides so many helpful suggestions and tips that even professional letterers will find useful new ideas on almost every page.
Wotzkow begins with advice on the tools necessary to hand-lettering. He then proceeds to a detailed discussion and analysis of roman majuscule and minuscule characters, the lettering upon which most styles are based. Both pen and brush lettering are covered. Subsequent chapters explore italic, gothic, script, and block styles of lettering as well as negative lettering, perspective lettering, and lettering on curves. Each chapter is illustrated with scores of examples of fine lettering executed by Wotzkow and his students. Rather than presenting a series of hard-and-fast rules, the author helps readers analyze existing forms, discover new techniques, and develop their own critical faculties.
"Valuable for the student, the teacher, the lecturer, [and] the designer," declared School Arts of this thorough, practical guide to hand-lettering.
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About the Author
When Helm Wotzkow wrote this book in 1952, he had over 30 years of experience in both Europe and America as a commercial artist specializing in advertising.
"About this title" may belong to another edition of this title.
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The Art of Hand-Lettering: Techniques for Mastery and Practice
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The Art of Hand-Lettering Format: Trade Paper
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The Art of Hand-Lettering: Techniques for Mastery and Practice
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Condition: As New. This copy is in Like New condition ? crisp, clean, and showing no meaningful signs of use. Pages are bright and free from any marks, writing, or highlighting. The spine is tight and the covers are sharp with no creasing or damage. Every book we list is individually hand-checked by our team at Kisharon Langdon New Chapters. We take pride in honest, accurate grading ? what you read is what you receive. New Chapters is a social enterprise supporting people with Learning Disabilities and Autistic People into meaningful work. Your purchase makes a real difference. Seller Inventory # AISLE9/Box60/DHs27/250826
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The Art of Hand-Lettering (Paperback)
Published by
Dover Publications Inc., New York, 2018
ISBN 10: 0486824012
ISBN 13: 9780486824017
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Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Author Helm Wotzkow, a commercial artist specializing in advertising, leads readers step by step from beginning to advanced skills. His extensive experience provides so many helpful suggestions and tips that even professional letterers will find useful new ideas on almost every page. Wotzkow begins with advice on the tools necessary to hand-lettering. He then proceeds to a detailed discussion and analysis of roman majuscule and minuscule characters, the lettering upon which most styles are based. Both pen and brush lettering are covered. Subsequent chapters explore italic, gothic, script, and block styles of lettering as well as negative lettering, perspective lettering, and lettering on curves. Each chapter is illustrated with scores of examples of fine lettering executed by Wotzkow and his students. Rather than presenting a series of hard-and-fast rules, the author helps readers analyse existing forms, discover new techniques, and develop their own critical faculties. "Valuable for the student, the teacher, the lecturer, (and) the designer," declared School Arts of this thorough, practical guide to hand lettering. AUTHOR: When Helm Wotzkow wrote this book in 1952, he had over 30 years of experience in both Europe and America as a commercial artist specialising in advertising. Step-by-step instructions lead readers from beginning to advanced skills, covering both pen and brush lettering. Scores of examples illustrate chapters on italic, gothic, script, and block styles of lettering. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780486824017
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The Art of Hand-Lettering: Techniques for Mastery and Practice
Published by
Dover Publications Inc., 2018
ISBN 10: 0486824012
ISBN 13: 9780486824017
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Seller: Book Grocer, Tullamarine, VIC, Australia
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Paperback. Commander Edward Whitehead, Dover Publications Inc. Author Helm Wotzkow, a commercial artist specializing in advertising, leads readers step by step from beginning to advanced skills. His extensive experience provides so many helpful suggestions and tips that even professional letterers will find useful new ideas on almost every page. Wotzkow begins with advice on the tools necessary to hand-lettering. He then proceeds to a detailed discussion and analysis of roman majuscule and minuscule characters, the lettering upon which most styles are based. Both pen and brush lettering are covered. Subsequent chapters explore italic, gothic, script, and block styles of lettering as well as negative lettering, perspective lettering, and lettering on curves. Each chapter is illustrated with scores of examples of fine lettering executed by Wotzkow and his students. Rather than presenting a series of hard-and-fast rules, the author helps readers analyse existing forms, discover new techniques, and develop their own critical faculties. "Valuable for the student, the teacher, the lecturer, (and) the designer," declared School Arts of this thorough, practical guide to hand lettering. AUTHOR: When Helm Wotzkow wrote this book in 1952, he had over 30 years of experience in both Europe and America as a commercial artist specialising in advertising. Paperback. Seller Inventory # 9780486824017-SECONDHAND
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The Art of Hand-lettering: Techniques for Mastery and Practice
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The Art of Hand-Lettering (Paperback)
Published by
Dover Publications Inc., New York, 2018
ISBN 10: 0486824012
ISBN 13: 9780486824017
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Seller: AussieBookSeller, Truganina, VIC, Australia
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Author Helm Wotzkow, a commercial artist specializing in advertising, leads readers step by step from beginning to advanced skills. His extensive experience provides so many helpful suggestions and tips that even professional letterers will find useful new ideas on almost every page. Wotzkow begins with advice on the tools necessary to hand-lettering. He then proceeds to a detailed discussion and analysis of roman majuscule and minuscule characters, the lettering upon which most styles are based. Both pen and brush lettering are covered. Subsequent chapters explore italic, gothic, script, and block styles of lettering as well as negative lettering, perspective lettering, and lettering on curves. Each chapter is illustrated with scores of examples of fine lettering executed by Wotzkow and his students. Rather than presenting a series of hard-and-fast rules, the author helps readers analyse existing forms, discover new techniques, and develop their own critical faculties. "Valuable for the student, the teacher, the lecturer, (and) the designer," declared School Arts of this thorough, practical guide to hand lettering. AUTHOR: When Helm Wotzkow wrote this book in 1952, he had over 30 years of experience in both Europe and America as a commercial artist specialising in advertising. Step-by-step instructions lead readers from beginning to advanced skills, covering both pen and brush lettering. Scores of examples illustrate chapters on italic, gothic, script, and block styles of lettering. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9780486824017
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The Art of Hand-Lettering (Paperback)
Published by
Dover Publications Inc., New York, 2018
ISBN 10: 0486824012
ISBN 13: 9780486824017
New
Paperback
Seller: CitiRetail, Stevenage, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Author Helm Wotzkow, a commercial artist specializing in advertising, leads readers step by step from beginning to advanced skills. His extensive experience provides so many helpful suggestions and tips that even professional letterers will find useful new ideas on almost every page. Wotzkow begins with advice on the tools necessary to hand-lettering. He then proceeds to a detailed discussion and analysis of roman majuscule and minuscule characters, the lettering upon which most styles are based. Both pen and brush lettering are covered. Subsequent chapters explore italic, gothic, script, and block styles of lettering as well as negative lettering, perspective lettering, and lettering on curves. Each chapter is illustrated with scores of examples of fine lettering executed by Wotzkow and his students. Rather than presenting a series of hard-and-fast rules, the author helps readers analyse existing forms, discover new techniques, and develop their own critical faculties. "Valuable for the student, the teacher, the lecturer, (and) the designer," declared School Arts of this thorough, practical guide to hand lettering. AUTHOR: When Helm Wotzkow wrote this book in 1952, he had over 30 years of experience in both Europe and America as a commercial artist specialising in advertising. Step-by-step instructions lead readers from beginning to advanced skills, covering both pen and brush lettering. Scores of examples illustrate chapters on italic, gothic, script, and block styles of lettering. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780486824017
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