Applied Calculus for the Managerial, Life, and Social Sciences (with CengageNOW and Personal Tutor Printed Access Card) (Available 2010 Titles Enhanced Web Assign)

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9780495015826: Applied Calculus for the Managerial, Life, and Social Sciences (with CengageNOW and Personal Tutor Printed Access Card) (Available 2010 Titles Enhanced Web Assign)
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This text helps you succeed in applied calculus by using clear explanations, real-life examples, and up-to-date technology. Real-life applications-such as satellite radio subscriptions, Google's revenue, job outsourcing, and the effects of smoking bans-are drawn from the areas of business and the behavioral, life, and social sciences. Portfolio profiles give you a firsthand look at how real-world professionals use applied calculus in their work. You can also take advantage of extensive online support to enhance your learning, including video instruction and interactive tutorials that walk you step by step through examples and problems in the text.

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About the Author:

Soo T. Tan has published numerous papers in Optimal Control Theory and Numerical Analysis. He received his S.B. degree from Massachusetts Institute of Technology, his M.S. degree from the University of Wisconsin-Madison, and his Ph.D. from the University of California at Los Angeles. "One of the most important lessons I learned from my early experience teaching these courses is that many of the students come into these courses with some degree of apprehension. This awareness led to the intuitive approach I have adopted in all of my texts."

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"(Strength of the text) The level of the presentation; this includes the nice balance between rigor and intuition." "I like it a lot. It is better than any other book I've ever used for these courses, and it's a lot better than some of them."

"I have used this text in Applied Calculus I and Applied Calculus II for one academic year and part of another. I have looked at similar texts that are essentially of a traditional nature with some limited inclusion of technology. In that genre of texts, this book is, in my opinion, near the top of the heap. The exposition and development of topics is good. The book is sufficiently precise in defining the key concepts of calculus. The examples are clear and illustrative. From the perspective of a traditional, algebraic approach to the subject, this text is excellent, with a bevy of supporting exercises." "The exposition in the text is very clear and appropriately geared towards our audience. I feel that the text has been carefully and thoughtfully written." "The worked examples are very thorough and cover enough steps and provide adequate exposition for students to find reading the examples worthwhile." "The text is very readable in that the images, choice of color, page layout, etc. makes it easy on the eyes."

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