Intended for the introductory Communications course for Engineering students, this book will also serve as a workplace guide for practicing engineers. Predicated on the successful dynamic analysis model CMAPP (context, message, audience, purpose and product), this practical guide provides students with a variety of communication strategies, along with help in creating the types of proposals, reports, memos, letters etc. most appropriate for the workplace. Interrelated case studies and exercises help to develop the critical thinking and planning skills essential for engineering students, and the importance of both ethical and cultural considerations in the development of effective communications is stressed throughout the book.
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A veteran of the Applied Communications Department of Kwantlen Polytechnic University's School of Business, David Ingre has taught a variety of business, technical, and professional writing and communication courses in American and Canadian colleges, universities, and corporate training programs for more than 25 years. He has worked as a federal government civil servant, as an instructional designer, and as a teacher of English as a second language on two continents. Mr. Ingre owns a consulting service that focuses on curriculum development, the creation of promotional and marketing materials, and specialized correspondence. His business communications textbooks have been published in both the United States and Canada. With an academic background in Romance Linguistics, Mr. Ingre is fluent in French and Spanish.
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