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Synopsis
Ideal for the beginning student or the experience public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS covers the world of public relations through a strong emphasis on the fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, you'll have resources you can take away from the classroom.
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- PublisherWadsworth Publishing
- Publication date2006
- ISBN 10 0495091324
- ISBN 13 9780495091325
- BindingPaperback
- Number of pages418
- Rating
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This is PR: The Realities of Public Relations (Thomson Advantage Books)
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Wadsworth Publishing (edition 9), 2006
ISBN 10: 0495091324
ISBN 13: 9780495091325
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