The Rhetorical Act: Thinking, Speaking and Writing Critically

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9780495091721: The Rhetorical Act: Thinking, Speaking and Writing Critically
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THE RHETORICAL ACT: THINKING, SPEAKING AND WRITING CRITICALLY, Fourth Edition, teaches you how to craft and critique rhetorical messages that influence, inviting and enabling you to become an articulate rhetor and critic of the symbolic universe. The text combines thorough coverage of rhetorical criticism, media literacy, and strategic public speaking, providing a solid grounding in essential concepts while helping you hone your skills in each area.

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Karlyn Kohrs Campbell (PhD, University of Minnesota) is Professor of Communication Studies at the University of Minnesota. She is the author of MAN CANNOT SPEAK FOR HER: A CRITICAL STUDY OF EARLY FEMINIST RHETORIC (1989) and co-author of DEEDS DONE IN WORDS: PRESIDENTIAL RHETORIC AND THE GENRES OF GOVERNANCE (1990), PRESIDENTS CREATING THE PRESIDENCY (2008), and THE INTERPLAY OF INFLUENCE: NEWS, ADVERTISING, POLITICS, AND THE MASS MEDIA (6th ed., 2006). She is editor of CRITIQUES OF CONTEMPORARY RHETORIC (1997, 2003), WOMEN PUBLIC SPEAKERS IN THE UNITED STATES, 1800-1925 (1993), and WOMEN PUBLIC SPEAKERS IN THE UNITED STATES, 1925-present (1994). Awards include a fellowship at the Shorenstein Center of the Kennedy School at Harvard, the National Communication Association Distinguished Scholar Award, the Lauren Ecroyd outstanding teacher award, the Woolbert Award for scholarship of exceptional originality and influence, Golden Anniversary Monograph Award, and the University of Minnesota 2002 Distinguished Woman Scholar in the Humanities and Social Sciences. She has taught at Macalester College; The British College at Palermo, Italy; California State University at Los Angeles; SUNY at Brockport and at Binghamton; City University of New York; University of Kansas; and Dokkyo University, Tokyo, Japan.

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Preface. Prologue: "WHY STUDY RHETORIC?" Part I: FUNDAMENTALS OF RHETORICAL ACTION. 1. A Rhetorical Perspective. 2. The Rhetorical Act. 3. Crafting Your Rhetorical Act. Part II: RESOURCES FOR RHETORICAL ACTION. 4. The Resources of Evidence. 5. The Resources of Argument. 6. The Resources of Organization. 7. The Resources of Language. PART III: CONTEXTS OF RHETORICAL ACTION. 8. Challenges Arising from the Audience. 9. Challenges Arising from the Subject and Purpose. 10. Opportunities and Challenges Arising from the Rhetor. PART IV: SPECIAL CONSTRAINTS ON RHETORICAL ACTION. 11. Understanding Evaluation. 12. Understanding Visual Rhetoric. 13. Understanding the Medium of Transmission. 14. Understanding Occasion. Epilogue: "WHAT IS RHETORIC?" Index.

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