Synopsis
Continually praised by reviewers for its clear and concise writing style, this ground breaking and market-leading textbook is theory-based with a skill building and competency orientation. The authors provide lively, contemporary examples to ground theory, to increase comprehension, and to help you become skillful communicators. COMMUNICATE! encourages active learning through well-designed analytical and skill-building activities, video scenarios, ethics cases, speech action-step exercises, and sample speeches. This book will help you understand theory, and help you improve your communication skills. The twelfth edition of COMMUNICATE! reflects important changes in the field and has been updated to reflect the issues and interests of today's college students.
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About the Authors
Rudolph F. Verderber, Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year is one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage texts-COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK-have a reputation for being student favorites due to their accessible presentation of theory and skills.
Kathleen S. Verderber (Ph.D., University of Cincinnati) is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an M.A. in speech communication, as well as an M.B.A. and a Ph.D. in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals, and has presented papers at communication and management conferences.
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Communicate! (Available Titles CengageNOW)
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Communicate! (Available Titles CengageNOW)
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Communicate! (Available Titles CengageNOW)
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Communicate! (Available Titles CengageNOW)
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