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Synopsis
MIND ON STATISTICS emphasizes the conceptual development of statistical ideas and seeks to find meaning in data. Authors Jessica Utts and Robert Heckard satisfy students' natural curiosity by actively engaging them with inspiring questions and explaining statistical topics in the context of excellent examples and case studies. MIND ON STATISTICS balances the spirit of statistical literacy with the statistical methodology taught in general introductory statistics courses. The authors built the book on two learning premises: (1) New material is much easier to learn and remember if it is related to something interesting or previously known; (2) New material is easier to learn if students actively ask questions and find the answers for themselves. More than any other text available, MIND ON STATISTICS motivates students to develop their statistical intuition by focusing on analyzing data and interpreting results, rather than on mathematical formulation. A wide range of interesting and real examples provides further motivation for students to learn about statistics.
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About the Authors
Jessica Utts is Professor of Statistics at the University of California at Irvine. She received her B.A. in math and psychology at SUNY Binghamton, and her M.A. and Ph.D. in statistics at Penn State University. Aside from MIND ON STATISTICS, she is the author of SEEING THROUGH STATISTICS and the co-author with Robert Heckard of STATISTICAL IDEAS AND METHODS both published by Cengage Learning. Jessica has been active in the Statistics Education community at the high school and college level. She served as a member and then chaired the Advanced Placement Statistics Development Committee for six years, and was a member of the American Statistical Association task force that produced the GAISE (Guidelines for Assessment and Instruction in Statistics Education) recommendations for Elementary Statistics courses. She is the recipient of the Academic Senate Distinguished Teaching Award and the Magnar Ronning Award for Teaching Excellence, both at the University of California at Davis. She is also a fellow of the American Statistical Association, the Institute of Mathematical Statistics, and the American Association for the Advancement of Science. Beyond statistics education, Jessica's major contributions have been in applying statistics to a variety of disciplines, most notably to parapsychology, the laboratory study of psychic phenomena. She has appeared on numerous television shows, including LARRY KING LIVE, ABCNIGHTLINE, CNN MORNING NEWS, and 20/20, and most recently appears in a documentary included on the DVD with the movie SUSPECT ZERO.
Robert F. Heckard is a senior lecturer in statistics at the Pennsylvania State University, where he has taught for more than 30 years. He has taught introductory and intermediate applied statistics to more than 15,000 college students. Bob has been awarded several grants to develop multimedia and web-based instructional materials for teaching statistical concepts. Aside from MIND ON STATISTICS, he is the co-author of STATISTICAL IDEAS AND METHODS (first edition, 2006, Cengage Learning). As a consultant, he is active in the statistical analysis and design of highway safety research and has frequently been a consultant in cancer treatment clinical trials.
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