Items related to Media Programming: Strategies and Practices
Current, relevant, and student-friendly, MEDIA PROGRAMMING: STRATEGIES AND PRACTICES, 8e, International Edition, delivers the most accurate and up-to-the-minute coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including media concentration, digitalization, the "cluster selling" of programming, and the impact of new technologies. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING, 8e, International Edition, includes practical examples, insight from noted industry authorities, a useful Website, and an expanded glossary to reflect the latest trade jargon and practices.
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- PublisherWadsworth
- Publication date2008
- ISBN 10 049550307X
- ISBN 13 9780495503071
- BindingPaperback
- Number of pages480
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International Edition
Ise Media Programming Strategies 8E (Pb 2008)
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(2008)
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ISBN 13: 9780495503071
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Book Description Condition: Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT23-86758
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Ise-Media Programming : Strategies, 8/E
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Media Programming
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Thomson Learning
(2008)
ISBN 10: 049550307X
ISBN 13: 9780495503071
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Book Description Condition: New. pp. 480. Seller Inventory # 7125953
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Ise-Media Programming : Strategies, 8/E
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ISBN 10: 049550307X
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Book Description Condition: New. Ship within 24hrs. Satisfaction 100% guaranteed. I Ships from multiple Locations I "Special Note" We do not Provide Service On APO & PO BOX Box addresses. Delivery with In 7-14 working Day Only. This Books ship from the United Kingdom & USA other locations in India depending on your location and availability. Seller Inventory # CBSd 9780781738613
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Stock Image
Ise-Media Programming : Strategies, 8/E
Published by
SP CENGAGE LEARNING
(2008)
ISBN 10: 049550307X
ISBN 13: 9780495503071
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Ship within 24hrs. Satisfaction 100% guaranteed. I Ships from multiple Locations I "Special Note" We do not Provide Service On APO & PO BOX Box addresses. Delivery with In 7-14 working Day Only. This Books ship from the United Kingdom & USA other locations in India depending on your location and availability. Seller Inventory # CBSS 9780781738613
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