Research Methods for the Behavioral Sciences

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9780495509783: Research Methods for the Behavioral Sciences
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Bestselling statistics author, Fredrick J. Gravetter, and co-author Lori-Ann B. Forzano have written a text for research methods that helps you see how interesting and exciting experimental and non-experimental research can be. Inviting and conversational, RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Third Edition, leads you through the research process from start to finish. The text opens with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors avoid a "cookbook" approach to the facts by linking terminology with applied concepts; their "lecture in a book" style emphasizes discussion and explanation of topics. Each chapter ends with a set of exercises and activities.

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About the Author:

Frederick J Gravetter is Professor Emeritus of Psychology at The College at Brockport, State University of New York College. While teaching at Brockport, he specialized in statistics, research design, and cognitive psychology. Dr. Gravetter received his Bachelor's degree in mathematics from M.I.T. and his Ph.D. in psychology from Duke University. In addition to publishing several research articles, Dr. Gravetter is co-author of the best-selling STATISTICS FOR THE BEHAVIORAL SCIENCES, 9th Edition, ESSENTIALS OF STATISTICS FOR THE BEHAVIORAL SCIENCES, 8th Edition, and (with Lori-Ann B. Forzano) RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, 5th Edition.

Review:

". . . this is one of the best undegraduate textbooks that I have seen. The style is informal, the discussions are fairly clear, and the level of detail is necessary in order to fully grasp the content."

"The book reads more like a lecture than a textbook, which is a plus. Often, undergraduate methods books are dry and use language and descriptions that tend to irk undergraduate readers. Students could benefit greatly from a methods textbook that uses this approach."

"I certainly believe that this book is easier to read than other texts that I have used in the past. The text reads smoothly, is accurate, and is understandable. The authors use examples that are relevant to each topic and certainly make the material more understandable."

"The inclusion of definitions at the end of each section reinforces the information discussed in the narrative portions of the text. The chapter summaries, key words, and exercises give students the opportunity to clarify their understanding of the material covered in each chapter. The Infotrac Exercises are both unique and powerful in reinforcing the information in the text as well as providing students with an additional learning experience to develop additional skills such as literature reviews."

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Other Popular Editions of the Same Title

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Book Description 2006. Softcover. Condition: Neu. Neu - Bestselling statistics author, Fredrick J. Gravetter, and co-author Lori-Ann B. Forzano have written a text for research methods that helps you see how interesting and exciting experimental and non-experimental research can be. Inviting and conversational, RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Third Edition, leads you through the research process from start to finish. The text opens with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors avoid a 'cookbook' approach to the facts by linking terminology with applied concepts; their 'lecture in a book' style emphasizes discussion and explanation of topics. Each chapter ends with a set of exercises and activities. 614 pp. Deutsch. Seller Inventory # INF1000064202

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