Items related to Media/Impact: An Introduction to Mass Media, 2009 Update
From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you what it's like to work in each industry. Included are media literacy case studies, an extensive online media careers guide, and a new collection of video clips.
"synopsis" may belong to another edition of this title.
About the Author:
Shirley Biagi is Professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. She is co-author, with Marilyn Kern-Foxworth, of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.
Review:
"This is a great text for an introductory course on the mass media. The book provides all the relevant economic, technical, political, historical and cultural information necessary for a general survey class, and it does so in a way that's interesting to students."
"I think Biagi's book gets at some seminal materials and matters. And I especially like the InfoTrac (College Edition) exercises. I think that's one of the more useful, well-thought-out instructional methods I've seen in a book in a while. I like that it doesn't merely say 'go look this up.' These exercises walk them through the thinking process rather than giving them mere procedure."
"After looking at several Mass Media textbooks and in particular this one from Shirley Biagi, I found this book to have a certain flare for writing on each specific subject, and incorporate excellent images to supplement the text in each chapter. The material is historically accurate, and it has current, up-to-date information on digital technology as it relates to mass media. By having 'Impact' sections and InfoTrac (College Edition) exercises, and an accompanying CD-ROM, students are encouraged to engage in critical thinking skills to answer questions and complete assignments."
"I think this text is visually interesting, (with) a 'fun' approach."
"I think the strengths of the text are the layout and division of chapters. I like the idea of overall perspectives and their impact on our lives in the first chapter and then the break out into the various forms of the media. The layout is easy to follow and is eye-catching. The graphics and charts enhance the text."
"I think Biagi's book gets at some seminal materials and matters. And I especially like the InfoTrac (College Edition) exercises. I think that's one of the more useful, well-thought-out instructional methods I've seen in a book in a while. I like that it doesn't merely say 'go look this up.' These exercises walk them through the thinking process rather than giving them mere procedure."
"After looking at several Mass Media textbooks and in particular this one from Shirley Biagi, I found this book to have a certain flare for writing on each specific subject, and incorporate excellent images to supplement the text in each chapter. The material is historically accurate, and it has current, up-to-date information on digital technology as it relates to mass media. By having 'Impact' sections and InfoTrac (College Edition) exercises, and an accompanying CD-ROM, students are encouraged to engage in critical thinking skills to answer questions and complete assignments."
"I think this text is visually interesting, (with) a 'fun' approach."
"I think the strengths of the text are the layout and division of chapters. I like the idea of overall perspectives and their impact on our lives in the first chapter and then the break out into the various forms of the media. The layout is easy to follow and is eye-catching. The graphics and charts enhance the text."
"About this title" may belong to another edition of this title.
- PublisherCengage Learning
- Publication date2008
- ISBN 10 0495565962
- ISBN 13 9780495565963
- BindingPaperback
- Number of pages432
- Rating
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Media/Impact: An Introduction to Mass Media
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Wadsworth Publishing Company
(2008)
ISBN 10: 0495565962
ISBN 13: 9780495565963
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Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2. Seller Inventory # G0495565962I3N00
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