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Persuasion: Reception and Responsibility - Softcover

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Synopsis

Intended for courses in persuasion, propaganda, advertising/marketing, or any course dealing with rhetorical and/or media criticism that takes a consumer approach to advertising, the media, and political persuasion. These courses are offered at four-year schools in departments of speech, speech communication, mass communication, communication studies and/or communication.

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About the Author

Dr. Charles Larson received his Ph.D. from the University of Minnesota and began teaching at Northern Illinois University in 1968. He taught full time until May 2000 and then taught on a part-time emeritus status until 2002. In 2001, Dr. Larson and a former student launched a full-service advertising agency, where he now devotes his time when he is not fishing, hunting, camping, canoeing, gardening, or singing bass for a barbershop group or choir.

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9781133490531: Persuasion: Reception and Responsibility. Charles Larson

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ISBN 10:  1133490530 ISBN 13:  9781133490531
Publisher: Wadsworth Publishing Company, 2012
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Larson, Charles U.
Published by Cengage Learning (edition 12), 2009
ISBN 10: 0495567507 ISBN 13: 9780495567509
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