Introduction to Psychology

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9780495903444: Introduction to Psychology
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Like reading a magazine--not a textbook--Plotnik's INTRODUCTION TO PSYCHOLOGY, NINTH EDITION will draw you in and show you how exciting the study of psychology can be. Rod Plotnik's modular, visual approach to the fundamentals of psychology makes even the toughest concepts engaging and entertaining. As the pioneer of the "visual" or "magazine" style approach, each and every page of the text is individually planned, written, and formatted to effectively incorporate the use of Visual Cues, which help you to better remember information. Extensively updated, the text also utilizes "chunking," a method of breaking concepts down into small, easily digested sections that help you learn at your own pace.

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About the Author:

Rod Plotnik earned his Ph.D. as a biological psychologist from the University of Florida and a post doctorate at Yale University. Early in his career, he realized the effectiveness of teaching students through visuals to get them excited about the material, a technique he utilizes throughout INTRODUCTION TO PSYCHOLOGY, now in its Tenth Edition (Cengage Learning, 2014).

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