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Synopsis
A celebration of fifty years of daring innovation at the iconic Virgin brand.
There is only one brand that could start as a record company and evolve into an airline, a hotel chain, and a space-flight provider―and that brand is Virgin. Because of the daring vision and marketing genius of Richard Branson, Virgin has defied categorization and broken all the rules of business while creating one of the most recognizable companies of all time. This new volume is a celebration of fifty years of bold innovation at Virgin. Lavishly illustrated, it tells the story of the creation and development of a globally respected brand. More than a retrospective, this book gets to the very heart of the Virgin brand, telling the gutsy origin story while examining why audiences and consumers adore all things Virgin.
Virgin by Design is for anyone interested in corporate identity, innovation, and stories of breaking the rules. With signature Virgin flair, this book includes chapters on being playful in business, risks without recklessness, collaboration, and using business to do good. Virgin companies past and present are featured, including those that were launched and closed, such as Virgin Cola and Virgin Brides, highlighting the company’s resilience and spirit alongside its creativity and success.
300 color illustrations"synopsis" may belong to another edition of this title.
About the Author
Nick Carson is a content strategist, editor, and copywriter, specializing in design and branding. He was previously the editor of Computer Arts magazine.
"About this title" may belong to another edition of this title.
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Virgin by Design
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Fine. Seller Inventory # GOR011422544
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Virgin by Design
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR010898573
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Virgin by Design
Seller: Goodwill Southern California, Los Angeles, CA, U.S.A.
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Condition: good. Hardcover Book. Seller Inventory # 4CJULU001FTV
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Virgin by Design
Seller: Read&Dream, SAINT LOUIS, MO, U.S.A.
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Virgin by Design
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: Fair. No Jacket. Former library book; Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0500022933I5N11
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Virgin by Design
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
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hardcover. Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # rev7464556944
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Virgin by Design
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
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hardcover. Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # rev1752975351
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Virgin by Design
Seller: The Book Corner, Sunrise, FL, U.S.A.
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Hardcover. Condition: As New. 86-43,890-CAL, looks unread, text like new, VERY GOOD READING COPY, tight spine, clean pages, NO highlighting/markings, very fine cover. Seller Inventory # 86-43,890-CAL
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Virgin by Design
Seller: Cycle Books LA, South el monte, CA, U.S.A.
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Condition: new. Seller Inventory # AMTV.0500022933.N
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Virgin by Design
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # HU-9780500022931
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