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Book Description Paperback. Condition: new. Paperback. This is the first comprehensive introduction to the theory of graphic design. The author's many years' experience teaching graphic design students enable her to explain complex theories with total clarity. Topics include: communication models; visual representation as a system of signs; cognitive approaches to design; modernism and post-modernism; and the social, cultural and material contexts of contemporary design.The book encourages students to evaluate design work critically, and to use theoretical frameworks to enhance their studio practice in order to improve their work and embark on a successful career.Lucid, absorbing and elegantly written, this is an essential text for all students of graphic design theory but will also be important reading for anyone investigating ideas about audience, context and history as part of their graphic design work. Focuses on the needs of contemporary students of graphic design. This title includes topics such as: communication models; visual representation as a system of signs; cognitive approaches to design; modernism and postmodernism; and the social, cultural, and material contexts of contemporary design. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780500290491
Book Description Condition: new. Seller Inventory # 285a7719a738b98cce102004d0f5507d
Book Description Paperback. Condition: New. Seller Inventory # 6666-HCE-9780500290491
Book Description Paperback. Condition: Brand New. 10.63x8.27x0.79 inches. In Stock. Seller Inventory # __0500290490
Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Focuses on the needs of contemporary students of graphic design. This title includes topics such as: communication models; visual representation as a system of signs; cognitive approaches to design; modernism and postmodernism; and the social, cultural, and material contexts of contemporary design. Seller Inventory # B9780500290491
Book Description Condition: New. 2012. 0th Edition. Paperback. Focuses on the needs of contemporary students of graphic design. This title includes topics such as: communication models; visual representation as a system of signs; cognitive approaches to design; modernism and postmodernism; and the social, cultural, and material contexts of contemporary design. Series: Graphic Design in Context. Num Pages: 256 pages, 260 illustrations, 188 in colour. BIC Classification: AKC. Category: (G) General (US: Trade). Dimension: 212 x 270 x 19. Weight in Grams: 1056. . . . . . Seller Inventory # V9780500290491
Book Description Condition: New. Seller Inventory # 16649186-n
Book Description Condition: New. 2012. 0th Edition. Paperback. Focuses on the needs of contemporary students of graphic design. This title includes topics such as: communication models; visual representation as a system of signs; cognitive approaches to design; modernism and postmodernism; and the social, cultural, and material contexts of contemporary design. Series: Graphic Design in Context. Num Pages: 256 pages, 260 illustrations, 188 in colour. BIC Classification: AKC. Category: (G) General (US: Trade). Dimension: 212 x 270 x 19. Weight in Grams: 1056. . . . . . Books ship from the US and Ireland. Seller Inventory # V9780500290491
Book Description Condition: New. pp. 256. Seller Inventory # 2642156289
Book Description Condition: New. pp. 256 260 Illus. (188 Col.). Seller Inventory # 49610462