The definitive history of the world’s most influential fashion trend from the people who wore it best
The story begins in 1972 in Jersey City, the birthplace of Trash and Vaudeville, the first- ever streetwear shop; it then moves on to the start of punk, which was a decisive influence on what is considered “streetwear” today. From the dresser/casual movement born out of British soccer culture to the skater scene of California, from the paninari poseurs of Milan to the surfer dudes of Hawaii, the authors show how streetwear has permeated a vast range of seemingly disparate tribes.
Streetwear recounts the remarkable history of how subcultural fashion trends have grown into a multi-billion-dollar global industry taking both high-end and fast fashion by storm. The intent behind streetwear remains the same: a powerful sense of identity and belonging.
With more than 500 photographs and illustrations, exclusive interviews, profiles of industry pioneers, spotlights on significant brands, and snapshots of key cities, this is the complete history of fashion’s fastest- growing and most influential trend.
500+ illustrations in color"synopsis" may belong to another edition of this title.
King ADZ, aka Adam N. Stone, is an advertising/branding professional, filmmaker, and author. His other books include Blek le Rat with Sybille Prou, The Stuff You Can’t Bottle, and Unbrandable.
Wilma Stone is a UK- based visual artist working within a range of media: clay, paper, found objects, film, and print.
"About this title" may belong to another edition of this title.
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Book Description Paperback. Condition: new. Paperback. This is the story of streetwear. King ADZ and Wilma Stone recount how a long line of subcultural movements have been incorporated into a multi-billion-dollar global industry and taken over both the high street and high-end fashion. Starting from the building blocks of repurposed sportswear, workwear and combat-wear, they explain just how it is that a revolutionary sartorial trend has evolved to encompass a vast range of disparate tribes, offering a powerful sense of belonging and identity to all. The story begins in 1972, in Jersey City, USA, with the birth of the first ever streetwear shop, Trash and Vaudeville. The journey then encompasses punk, Ivy League preppies, the hip-hop kings and queens of Harlem, the dresser/casual movement born out of British football culture, the skater scene of California, the paninari scooter-brats of Milan, and much more. We are shown how streetwear, worn with integrity and swagger, has transcended culture, race, gender and age to become a lasting worldwide phenomenon. Whether focusing on major brands such as Stuessy, Carhartt, Tommy Hilfiger and SHUT or today's up-and-comers from South African townships or downtown Seoul, this dynamic study surveys the scene. It also takes a look at how the Internet era has changed the ways streetwear is sold and consumed, and how the field may evolve in the future. Packed with profiles of industry pioneers, Q&As with key figures and over 300 illustrations, this is the complete history of fashion's fastest-growing and most influential movement. The definitive history of the world's most influential fashion trend from the people who wore it best Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780500292440
Book Description Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-S-9780500292440
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Book Description Paperback or Softback. Condition: New. This Is Not Fashion: Streetwear Past, Present and Future 2.5. Book. Seller Inventory # BBS-9780500292440
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