Synopsis
Anyone interested in learning about advertising throughout the world will enjoy reading this book. ―Choice
What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.
The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and São Paulo. This essential addition to any advertising executive’s shelf is now fully revised and ready to inspire a new generation of marketers.
50 color illustrations"synopsis" may belong to another edition of this title.
About the Author
John Hegarty is one of the world’s most famous advertising creatives and Founding Creative Partner of Bartle Bogle Hegarty (BBH). He has received the D&AD President’s Award for outstanding achievement, the International Clio Award, and is a member of The One Club of the New York Creative Hall of Fame.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Hegarty on Advertising
Seller Image
Hegarty on Advertising
Seller: Blue Vase Books, Interlochen, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Book has little sign of wear or use. Seller Inventory # BVV.0500293635.VG
Stock Image
Hegarty on Advertising (New Edition)
Seller: Bookman Orange, Orange, CA, U.S.A.
Seller rating 4 out of 5 stars
hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Clean crisp copy with no markings. Seller Inventory # 1304931
Stock Image
Hegarty on Advertising: Turning Intelligence into Magic
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR009453057
Buy Used
US$ 13.39
Shipping:
US$ 7.37
From United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Hegarty on Advertising Format: Hardcover
Seller: INDOO, Avenel, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Brand New. Seller Inventory # 9780500293638
Seller Image
Hegarty on Advertising: Turning Intelligence into Magic
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # wbs1235004111
Buy Used
US$ 15.81
Shipping:
US$ 10.92
From United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Hegarty on Advertising
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-K-033-01646
Buy Used
US$ 13.61
Shipping:
US$ 13.99
From United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Hegarty on Advertising: Turning Intelligence into Magic
Seller: Brit Books, Milton Keynes, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 4296953
Buy Used
US$ 16.64
Shipping:
US$ 21.03
From United Kingdom to U.S.A.
Quantity: 1 available
Seller Image
Hegarty on Advertising
Seller: Cherubz Books, York, United Kingdom
Seller rating 5 out of 5 stars
Same day dispatch. Lovely copy. Seller Inventory # MT-FTJV-JT9C
Buy Used
US$ 24.37
Shipping:
US$ 28.87
From United Kingdom to U.S.A.
Quantity: 1 available