A unique and practical guide to what good form design can achieve in business and communication.
Order forms, invoices, applications, and questionnaires are all standardized ways of requesting or presenting information, designed to focus on the essentials and so make life faster and simpler. But if a form is too complicated, confusing, or obscure, it can become a barrier to clear communication, wasting time and money and potentially harming the public’s perception of a business or brand. Successful forms do exist―efficient, streamlined, even stylish―but they are a challenge to create."synopsis" may belong to another edition of this title.
Borries Schwesinger studied communications design in Potsdam and Milan. He now designs books and magazines, branding, and information graphics.
"About this title" may belong to another edition of this title.
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