Items related to Branding: In Five and a Half Steps
The ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypes
Michael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.
In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question―the missing gap in the market―to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand―from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.
With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.
1,000+ illustrations in color"synopsis" may belong to another edition of this title.
About the Author:
Michael Johnson set up johnson banks in 1992. Since then, he has received dozens of design awards. He is also the author of Problem Solved.
"About this title" may belong to another edition of this title.
- PublisherThames & Hudson
- Publication date2016
- ISBN 10 0500518963
- ISBN 13 9780500518960
- BindingHardcover
- Number of pages320
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Book Description Hardcover. Condition: new. Hardcover. Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.With more than 1,000 illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands. The ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypes. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780500518960
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