Synopsis
The brainchild behind the success of NBC Entertainment gives an anecdotal look at network television with stories about the making of such hits as ""Cheers,"" ""The Cosby Show,"" and ""Family Ties."" 100,000 first printing. $100,000 ad/promo. Tour.
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About the Author
Brandon Tartikoff is chairman of Paramount Pictures.
From Publishers Weekly
This account of Tartikoff's tenure as head of programming at NBC-TV from 1980 to 1991, during which time the network rose to and retained top ratings, offers primarily a string of "and then I developed . . . " stories. Tartikoff was responsible for NBC's airing of The Cosby Show , Hill Street Blues and The A-Team , among other highly successful series, and here, with freelance writer Leerhsen, he tells how he did it. Tartikoff provides particularly interesting material about the projects that were pitched to him by figures as notable as Marlon Brando and Frank Zappa, most of which he rejected, and about his relations with such industry tycoons as mentor Fred Silverman and MTM Productions wizard Grant Tinker. Tartikoff also tells of his mistakes, including the quickly-cancelled shows Manimal and Pink Lady and Jeff , plus his rejection of an opportunity to invest in the development of the chubby-faced Cabbage Patch Doll. His memoir chronicles significant TV history, but its scattershot style is off-putting.
Copyright 1992 Reed Business Information, Inc.
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