This guide shows businesspeople how to ask the kind of tough, revealing questions that get results, and is divided into three sections, mirroring the phases of a successful idea--"Seeing," "Aiming," and "Doing."
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It has often been said that half the solution to any business problem is asking the right question. This work compiles a list of essential questions management might well ask, along with a brief rationale for each battery of inquiries. Organized around the convenient mnemonic of "Seeing-Aiming-Doing," the questioning sequence actually takes a manager through the strategic management process. Cleverly done, this is recommended for business collections specializing in applied management writings. Gene R. Laczniak, Coll. of Business Administration, Marquette Univ., Milwaukee
Copyright 1987 Reed Business Information, Inc.
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