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Synopsis
This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risks to health, safety, and the environment. The approach draws together methods from the natural and social sciences, providing a framework for interdisciplinary collaboration. It is demostrated with varied examples including electromagnetic fields, climate change, radon, and sexually transmitted diseases.
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Book Description
This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risks to health, safety, and the environment. The approach draws together methods from the natural and social sciences, and examples are included from a variety of disciplines.
About the Author
M. Granger Morgan is professor and head of the Department of Engineering and Public Policy, Lord Chair Professor in Engineering, professor in the Department of Electrical and Computer Engineering, and professor in the H. John Heinz III School of Public Policy and Management at Carnegie Mellon University.
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Risk Communication: A Mental Models Approach
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Cambridge University Press, 2001
ISBN 10: 0521002567
ISBN 13: 9780521002561
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Risk Communication: A Mental Models Approach
Published by
Cambridge University Press, 2001
ISBN 10: 0521002567
ISBN 13: 9780521002561
Used
Softcover
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Risk Communication: A Mental Models Approach
Published by
Cambridge University Press, 2001
ISBN 10: 0521002567
ISBN 13: 9780521002561
Used
Softcover
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Risk Communication: A Mental Models Approach
Published by
Cambridge University Press, 2001
ISBN 10: 0521002567
ISBN 13: 9780521002561
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Risk Communication: A Mental Models Approach
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Cambridge University Press, 2005
ISBN 10: 0521002567
ISBN 13: 9780521002561
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Risk Communication: A Mental Models Approach
Published by
Cambridge University Press, 2001
ISBN 10: 0521002567
ISBN 13: 9780521002561
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RISK COMMUNICATION. A MENTAL MODELS APPROACH
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CAMBRIDGE U.P., CAMBRIDGE, 2001
ISBN 10: 0521002567
ISBN 13: 9780521002561
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Risk Communication: A Mental Models Approach
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Cambridge University Press, United Kingdom, Cambridge, 2001
ISBN 10: 0521002567
ISBN 13: 9780521002561
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. People today must make decisions about many health, safety, and environmental risks. Nuclear power, HIV/AIDS, radon, vaccines, climate change, and emerging infectious diseases are just some issues that may face them in the news media, ballot box, or doctor's office. In order to make sound choices they need to get good information. Because their time is limited, that information has to be carefully selected and clearly presented. This book provides a systematic approach for risk communicators and technical experts, hoping to serve the public by providing information about risks. The procedure uses approaches from risk and decision analysis to identify the most relevant information; it uses approaches from psychology and communication theory to ensure that it is understood. This book is written in nontechnical terms, designed to make the approach feasible for anyone willing to try it. It is illustrated with successful communications, on a variety of topics. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005395206
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Risk Communication: A Mental Models Approach
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Cambridge University Press, 2001
ISBN 10: 0521002567
ISBN 13: 9780521002561
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Risk Communication: A Mental Models Approach
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Cambridge University Press 2001-04, 2001
ISBN 10: 0521002567
ISBN 13: 9780521002561
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