Going Local: Presidential Leadership in the Post-Broadcast Age - Softcover

Cohen, Jeffrey E.

Softcover

ISBN 10: 0521141435 ISBN 13: 9780521141437

Publisher: Cambridge University Press, 2009

Synopsis

Going public to gain support, especially through reliance on national addresses and the national news media, has been a central tactic for modern presidential public leadership. In Going Local: Presidential Leadership in the Post-Broadcast Age, Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media. Going public now entails presidential targeting of their party base, interest groups, and localities. Cohen focuses on localities and offers a theory of presidential news management that is tested using several new data sets, including the first large-scale content analysis of local newspaper coverage of the president. The analysis finds that presidents can affect their local news coverage, which, in turn, affects public opinion toward the president. Although the post-broadcast age presents hurdles to presidential leadership, Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership.

About this title

Book Description:

Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media, so that going public now entails presidential targeting of their party base, interest groups, and localities. Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership.

About the Author:

Jeffrey E. Cohen is Professor of Political Science at Fordham University and Visiting Senior Research Scholar at the Center for the Study of Democratic Politics at the Woodrow Wilson School at Princeton University. He is the author of 11 books and monographs - including The Presidency in an Era of 24-Hour News - and more than 50 journal articles. Professor Cohen's areas of interest focus on American politics, especially the presidency and public policy.

About this edition

• Publisher: Cambridge University Press
• Publication date: 2009
• ISBN 10: 0521141435
• ISBN 13: 9780521141437
• Binding: Paperback
• Edition number: 1
• Number of pages: 258