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Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership - Softcover
Synopsis
In a turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalisation of the world's economies, the intensification of competition, and quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This 2006 book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the US, Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with fresh ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.
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Book Description
In a turbulent business environment, leaders must think more broadly about what a corporation is and how it can create a richer future. This 2006 book provides a comprehensive sense of what sustainable business development is and how companies can use it to make a significant difference.
About the Author
David L. Rainey is Professor of Management at the Lally School of Management and Technology, Rensselaer Polytechnic Institute.
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- PublisherCambridge University Press
- Publication date2010
- ISBN 10 052114843X
- ISBN 13 9780521148436
- BindingPaperback
- LanguageEnglish
- Number of pages764
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Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership
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Cambridge University Press, 2010
ISBN 10: 052114843X
ISBN 13: 9780521148436
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Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership
Published by
Cambridge University Press, 2010
ISBN 10: 052114843X
ISBN 13: 9780521148436
Used
Paperback
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Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership
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Cambridge University Press, 2010
ISBN 10: 052114843X
ISBN 13: 9780521148436
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Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership
Published by
Cambridge University Press, 2010
ISBN 10: 052114843X
ISBN 13: 9780521148436
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paperback
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paperback. Condition: Good. Reissue. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001068753U
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Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership
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Cambridge University Press, 2010
ISBN 10: 052114843X
ISBN 13: 9780521148436
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Sustainable Business Development : Inventing the Future Through Strategy, Innovation, and Leadership
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ISBN 13: 9780521148436
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Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership
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Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership
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ISBN 10: 052114843X
ISBN 13: 9780521148436
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