Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.
"synopsis" may belong to another edition of this title.
Is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? This book answers this and other questions by explaining the how and why of creating value and competitive advantage through corporate social action.
Bryan W. Husted holds the Erivan K. Haub Chair in Business and Sustainability at the Schulich School of Business, York University, Canada, and is Professor of Management at the EGADE Business School of the Tecnológico de Monterrey in Mexico. For many years, he held the Alumni Association Chair in Business Ethics and Corporate Sustainability at the Instituto de Empresa in Spain. He is currently a national researcher (level II) of the National Research System (SNI) of Mexico.
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Shipping:
US$ 14.51
From United Kingdom to U.S.A.
Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1.19. Seller Inventory # bk0521149630xvz189zvxgdd
Quantity: 1 available
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00042331710
Quantity: 1 available
Seller: Frabjous Books, Calgary, AB, Canada
Soft cover. Condition: Very Good. xiii, 348 pp. "The how and why of creating value and competitive advantage through corporate social action." Rear cover lightly creased. A bright clean copy. Seller Inventory # 016816
Quantity: 1 available
Seller: Livres Norrois, Quebec, QC, Canada
Paperback. Condition: Very Good. Texte Français. Couverture Souple. État D'usage: Comme Neuf. Can Good-Will Be Good Business? Firms Are Increasingly Called Upon To Address Matters Such As Poverty And Human Rights Violations. The Demand For Corporate Social Responsibility (Csr) Is Directed Mainly At Top Management In Multinational Corporations Who Are Reminded That, In Addition To Helping To Make The World A Better Place, Their Commitment To Social Action Will Be Rewarded By Lasting Customer Loyalty And Profits. But Is It True That Firms That Engage In Social Action Will Be Rewarded With A Good Name, Competitive Advantage, Superior Profits And Corporate Sustainability? What If It Is True For Some Firms And Not For Others? This Book Addresses These And Other Questions By Explaining The How And Why Of Creating Value And Competitive Advantage Through Corporate Social Action. It Shows How And When Firms Can Develop Successful Corporate Social Strategies That Establish Strong Commitments To Shareholders, Employees And Other Stakeholders. Book. Seller Inventory # 129380
Quantity: 1 available
Seller: AMM Books, Gillingham, KENT, United Kingdom
Paperback. Condition: Very Good. In stock ready to dispatch from the UK. Seller Inventory # mon0000109440
Quantity: 2 available
Seller: AMM Books, Gillingham, KENT, United Kingdom
Paperback. Condition: New. In stock ready to dispatch from the UK. Seller Inventory # mon0000093578
Quantity: 1 available
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condition: New. Corporate Social Strategy 1.27. Book. Seller Inventory # BBS-9780521149631
Quantity: 5 available
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Condition: New. Seller Inventory # ABLIING23Feb2215580245470
Quantity: Over 20 available
Seller: California Books, Miami, FL, U.S.A.
Condition: New. Seller Inventory # I-9780521149631
Quantity: Over 20 available
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: New. Book is in NEW condition. 1.19. Seller Inventory # 0521149630-2-1
Quantity: 1 available