Microeconomics for MBAs: The Economic Way of Thinking for Managers - Hardcover

McKenzie, Richard B.; Lee, Dwight R.

Hardcover

ISBN 10: 0521191475 ISBN 13: 9780521191470

Publisher: Cambridge University Press, 2010

Synopsis

The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm - lessons that can be applied to problems MBAs will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.

About this title

Book Description:

Develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Math is kept simple and the theory is illustrated with real-life scenarios. Video tutorials, a 1200 MCQ testbank and workbook complete the package. The structure of the new edition allows flexible teaching.

About the Author:

Richard B. McKenzie is the Walter B. Gerken Professor of Enterprise and Society in the Paul Merage School of Business at the University of California, Irvine.

Dwight R. Lee is Ramsey Professor of Economics and Enterprise in the Terry College of Business at the University of Georgia.

About this edition

• Publisher: Cambridge University Press
• Publication date: 2010
• ISBN 10: 0521191475
• ISBN 13: 9780521191470
• Binding: Hardcover
• Edition number: 2
• Number of pages: 563