Synopsis
If faraway peoples have different ideas from our own, is this because they have different mentalities? Did our remote ancestors lack logic? The notion of distinct mentalities has been used extensively by historians to describe and explain cultural diversity. Professor Lloyd rejects this psychologising talk of mentalities and proposes an alternative approach, which takes as its starting point the social contexts of communication. Discussing apparently irrational beliefs and behaviour (such as magic), he shows how different forms of thought coexist in a single culture but within conventionally defined contexts.
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Book Description
The notion of distinct mentalities has been used extensively by historians to describe and explain cultural diversity. Professor Lloyd believes it is communication, not mentalities, that explains cultural diversity. Discussing apparently irrational beliefs and behaviour, he shows how different forms of thought coexist in a single culture but within conventionally defined contexts.
Review
."..exceptionally thoughtful and persuasive critique of 'mentalities.'" Heinrich von Staden, ISIS
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Demystifying Mentalities (Themes in the Social Sciences)
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Demystifying Mentalities
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Demystifying Mentalities
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Demystifying Mentalities
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