Items related to The Simplicity Shift
Synopsis
High-tech products have historically had notoriously poor design. Fortunately, companies have recently started to embrace user-centered design practices. This transition hasn't been smooth; many companies have difficulty transferring good design into final, shippable product. There is a political/cultural disconnect between the outward corporate desire for good design and the internal corporate culture that implements it. The Simplicity Shift is about moving the company culture to value, discover and implement simplicity, and to create a well-designed product. For most companies, product design is not paramount; it is something locked into a "design department" and approached as a sub-task of the larger sequential process. For companies to truly create breakthrough, easy-to-use products, they must elevate design so that its terms and tools are shared by everyone in the team. Design is a strategic tool that thereby becomes a part of how every company employee thinks, acts--and most importantly--makes decisions. Product managers and professional designers will benefit from the tools and examples about making design work in a production company.
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Book Description
High tech companies have trouble transferring good product design into final, shipping products. There is a political/cultural disconnect between the corporate desire for good design and the corporate culture that implements it. The Simplicity Shift is about shifting a companies culture to value, discover and implement Simplicity, creating designed products. For companies to truly create breakthrough, easy to use products, they must elevate design so that it's terms and tools are shared by everyone in the team. Design is a strategic tool that must become a part of how everyone in the company thinks, acts, and most importantly makes decisions.
Review
'The conversational writing style and the excellent instructive examples make the book appealing not only to technology experts, but also to managers and to consumers of products and services who sometimes (or often) wonder why it is so difficult to use something ...'. Computing Reviews
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- PublisherCambridge University Press
- Publication date2003
- ISBN 10 052152749X
- ISBN 13 9780521527491
- BindingPaperback
- LanguageEnglish
- Number of pages184
- Rating
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The Simplicity Shift: Innovative Design Tactics in a Corporate World
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Cambridge University Press, 2003
ISBN 10: 052152749X
ISBN 13: 9780521527491
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The Simplicity Shift : Innovative Design Tactics in a Corporate World
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Cambridge University Press, 2002
ISBN 10: 052152749X
ISBN 13: 9780521527491
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The Simplicity Shift: Innovative Design Tactics in a Corporate World
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ISBN 10: 052152749X
ISBN 13: 9780521527491
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The Simplicity Shift: Innovative Design Tactics in a Corporate World
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THE SIMPLICITY SHIFT: INNOVATIVE DESIGN TACTICS IN A CORPORATE (PB 2002)
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ISBN 13: 9780521527491
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THE SIMPLICITY SHIFT: INNOVATIVE DESIGN TACTICS IN A CORPORATE (PB 2002)
Published by
Cambridge University Press, 2003
ISBN 10: 052152749X
ISBN 13: 9780521527491
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The Simplicity Shift
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ISBN 13: 9780521527491
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