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Synopsis
Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods. The book deals in a straightforward manner with the language of marketing, media and communications as practiced in France. It provides a two-year course for students who wish to apply their French studies to a practical end and it contains a wide range of exercises, with model answers, aimed at improving knowledge of French and French marketing techniques.
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Book Description
This book deals in a straightforward manner with the language of marketing, media and communications as practised in France. It provides a two-year course for students who wish to apply their French studies to a practical end and contains a wide range of exercises, with model answers, aimed at improving knowledge of French and French marketing techniques. Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods.
Language Notes
Text: French
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French for Marketing: Using French in Media and Communications (French Edition) Batchelor, R. E. and Chebli-Saadi, Malliga
Published by
Cambridge University Press, 1998
ISBN 10: 0521585007
ISBN 13: 9780521585002
Used
Hardcover
Seller: Broad Street Books, Branchville, NJ, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Black boards with gilt lettering. Book is in very nice condition, text is unmarked and pages are tight. Seller Inventory # f3607
Quantity: 1 available